brand, copy, website, SEO, analytics, and business cards
Entrepreneur Nick Augustine and I teamed up to make a brand, copy, and website for his innovative auto tuning business, Insight Dyno.
To kick off our project, I interviewed Nick about his business goals and target markets. My thorough brand assessment focused on identifying key personas, objections, and psychographics.
We did away with the checkered flag cliché, instead going with imagery that was polished yet edgy to appeal to Nick's Millennial market. This meant pairing bright colors with bold grunge details to create a modern, relatable brand.
After designing the visuals, I structured and wrote a 15-page mobile-optimized Squarespace site. Nick needed a complete brand presence, so I rounded out this effort with a brand guide, SEO, Google Analytics, custom business cards, and a lab weight sheet.
Scroll down to see our process.